About

Joy Williams is the founder and CEO of SoulJoy Wellness. The company is focused on improving health and wellness in the Black faith community. SoulJoy Wellness uses a combination of faith, fitness and fun to engage the community and improve health outcomes.

Joy spent six and a half years at ESPN.  Over that time she held three separate roles.  Joy began as Senior Director of Sponsorship Development for ESPN.  After almost three and a half years, Joy moved to International Production as Senior Director, Ad Sales Development.  In this role, Ms. Williams works to effectively integrate in-show sponsorships into studio programming and event programming building on the skills developed in her previous role.  Joy continued to support International Production when she moved to Business Operations

Previously, Ms. Williams served as Assistant Vice President at JP Morgan Chase in the central marketing group of the Retail Bank.  She completed a twelve – month executive officer training program at JP Morgan Chase emphasizing marketing, strategic development, and process management.

Ms. Williams built upon production experience at HBO, MTV and WCBS-TV to bring video to viewers through two new media start-ups at Cablevision. The companies were Mag Rack, a provider of video-on-demand programming, and NYMetro.com, a joint venture between Primedia and Cablevision that brought together NY Magazine and Metro Channels.  In addition, Ms. Williams produced a women’s sports television series for a Long Island public access network.

Ms. Williams earned a Bachelor of Arts from Vassar College, a Master of Business Administration from The Columbia Business School, and a Master of Arts in Media Studies from The New School University.

While at The Columbia Business School, Ms. Williams became the first African American woman elected president of the student body.  She continues her commitment of service to the school community as President of the African American Alumni Association of Columbia Business School.  and Women in Cable Telecommunications.

Joy served on the board of the Alumnae and Alumni Association of Vassar College as the chair of the Nominating Committee. Following this term, Joy served as Chair of the Nominating Committee for the African American Alumni Association of Vassar College.

Joy is a former board member of the WICT New England chapter and a Betsy Magness alum (Class XIV).  She has been working as a WICT National and WICT NY chapter volunteer over the last two years, particularly with Executive Women’s Luncheon.

Joy was ordained an Elder in the Memorial Presbyterian Church in Roosevelt, NY where she served for six years. She is the former leader of the church’s health ministry and has served as leader of Gospel Dance Fitness Ministry.  Joy also served as manager of the Living Well Lady Fitness Center in Manhattan, NY.